The Remote CMO

Scaling a Customer-Centric Remote Marketing Team: Insights from Help Scout’s VP of Marketing

In this episode of The Remote CMO, Kristen Bryant Smith, VP of Marketing at Help Scout, shares her experiences in leading a remote marketing team for a customer support software company. Kristen discusses Help Scout’s customer-centric approach, the importance of maintaining a strong culture in remote teams, and how her team fosters innovation while delivering a seamless customer experience.
Key Topics Discussed
Help Scout’s customer-centric marketing approach in a remote-first environment.
Building a strong, unified culture across a fully remote marketing team.
Aligning marketing efforts with customer success to enhance overall brand value.
The importance of collaboration between marketing and customer support teams.
Strategies for maintaining productivity and creativity in a distributed team.
Challenges in managing cross-functional teams remotely and how to overcome them.
Fostering innovation within a customer-first mindset in remote marketing operations.
 

Building a High-Performance Remote Marketing Team: Lessons from Bluecore

In this episode of The Remote CMO, Jason Grunberg, Chief Marketing Officer of Bluecore, shares his experiences in leading a remote marketing team at a company specializing in retail marketing automation. Jason discusses how Bluecore has adapted its strategies to drive e-commerce success, the importance of personalization in marketing, and the challenges and opportunities presented by leading a remote team in a rapidly evolving industry.
Key Topics Discussed
The role of personalization in scaling marketing efforts for e-commerce brands.
Strategies for building and managing a high-performance remote marketing team.
How Bluecore approaches the challenges of maintaining customer engagement in a remote-first world.
The importance of aligning marketing efforts with data-driven insights to optimize performance.
Lessons learned from scaling a remote team in a fast-paced industry.
The impact of remote work on Bluecore’s ability to innovate and adapt to market trends.
Best practices for fostering collaboration and creativity within a geographically dispersed team.
 

Remote Leadership Strategies for High-Performance Teams

In this episode of The Remote CMO, Siobhan Hayes, Director of Marketing at Float, shares her experiences in leading a remote marketing team for a SaaS company that specializes in resource management software. Siobhan discusses the strategies that have enabled Float to build a cohesive, high-performing team in a fully remote environment, as well as the unique challenges and opportunities of remote work in the SaaS industry.
Key Topics Discussed
The importance of establishing clear communication protocols for remote teams.
How Float maintains a strong company culture despite being fully remote.
Strategies for effective onboarding and integration of new team members in a remote setting.
The role of flexibility in managing a remote marketing team across different time zones.
Approaches to maintaining productivity and accountability in a remote-first environment.
Challenges and solutions for fostering collaboration in a geographically dispersed team.
The impact of remote work on the evolution of marketing strategies at Float.

Building a Strong Culture in a Fully Remote Marketing Team

In this episode of The Remote CMO, Ian Lowe, Chief Marketing Officer at Level Access, shares his experience in leading a remote marketing team for a company dedicated to digital accessibility. Ian discusses the challenges and strategies involved in managing a fully remote team while driving the mission of making technology accessible to all.
Key Topics Discussed
Strategies for managing a mission-driven marketing team in a remote environment.
The importance of aligning marketing efforts with the core mission of digital accessibility.
Scaling a remote marketing team while maintaining a strong company culture.
The role of transparency and communication in effective remote leadership.
Challenges faced when hiring and onboarding remote talent in the tech industry.
Balancing short-term marketing goals with long-term mission-driven objectives.
Tactics for fostering creativity and innovation in a remote-first team.

Building Resilient Marketing Teams in a Remote-First World

In this episode of The Remote CMO, John Schneider, CMO at Betterworks, shares his experience in leading a remote marketing team at a performance management platform focused on driving employee engagement and aligning teams with business outcomes. John discusses the challenges and strategies for managing remote teams during periods of significant change and uncertainty.
Key Topics Discussed
The importance of maintaining transparency and trust within a remote marketing team.
Strategies for effectively leading a remote team during times of crisis and uncertainty.
How Betterworks adapted its marketing approach to address the changing business landscape.
The role of communication in ensuring alignment and productivity in a remote environment.
Balancing short-term priorities with long-term strategic goals in remote team management.
Lessons learned from transitioning to a remote-first leadership model.
The impact of remote work on team culture and collaboration.

Distributed Talent Management: A CMO's Approach to Remote Team Success

In this episode of The Remote CMO, Jacob Varghese, Chief Sales and Marketing Officer at AgencyAnalytics, shares his experience in scaling a remote marketing team and driving rapid growth for a SaaS platform designed for marketing agencies.
Key Topics Discussed:
Agency Analytics' growth from 45 to 130 employees in three years
The structure and distribution of the 20-22 person marketing team across multiple countries
Strategies for sourcing and managing remote marketing talent
The importance of sales and marketing alignment in driving growth
Transitioning from a demand generation focus to building brand awareness
Leveraging AI tools in marketing and sales processes
Prioritizing revenue generation, brand building, and community development

From Brazil to India: Managing a Global Remote Marketing Team at Zyte

In this episode of The Remote CMO, Marie Moynihan, Chief Marketing Officer of Zyte, shares her experiences in leading a fully remote marketing team for a web data extraction company. Marie discusses Zyte's approach to remote work, strategies for fostering collaboration, and how they maintain team cohesion across global time zones.
Key Topics Discussed:
Zyte's marketing team structure and global distribution
The implementation of EOS (Entrepreneurial Operating System) for remote team management
Strategies for maintaining informal interactions in a remote environment
The hiring process for remote marketing talent
Challenges of remote work and how Zyte overcomes them
The importance of trust and communication in remote teams
 

Navigating From Growth at All Costs to Efficiency: JumpCloud's CMO Shares Playbook

In this episode of The Remote CMO, Micah Hirschman, Chief Marketing Officer of JumpCloud, shares his experiences in leading a fully remote marketing team for a global IT management platform. Micah discusses JumpCloud's approach to remote work, strategies for fostering creativity and trust in a distributed team, and his views on current marketing trends.
Key Topics Discussed:
JumpCloud's marketing team structure, including the integration of SDRs into the marketing department
Strategies for driving creativity and collaboration in a remote environment
Building trust and fostering human connections in virtual teams
The importance of Service Level Agreements (SLAs) between marketing and sales
Adapting marketing strategies to different business cycles and market conditions
The role of AI in B2B marketing and its current impact
Account-based marketing: reality vs. hype
Actionable Takeaways for Remote Marketing Leaders:
Be intentional about meeting types to drive creativity (fact-sharing, brainstorming, decision-making)
Prioritize human connection and small talk in one-on-ones to build trust
Implement a culture of feedback, starting with low-stakes feedback
Use the "do, try, consider" feedback model to guide team members
Create detailed SLAs between marketing and sales to improve collaboration and accountability

From Hypergrowth to Efficiency: Reshaping a Remote Marketing Team

In this episode of The Remote CMO, Carly Marsh, Chief Marketing Officer of Sketch, shares her experiences in leading a fully remote marketing team for a UX/UI design tool company. Carly discusses Sketch's journey as a remote-first company, their marketing strategies, and how they've maintained high standards while marketing to designers.
Key Topics Discussed:
Sketch's evolution as a remote-first company since its founding in 2012
The structure and size of Sketch's marketing team, which has adjusted from 32 to 10 members
Strategies for hiring and vetting remote talent in the marketing field
The challenges and approaches to marketing to designers, who have high standards for visual content
Sketch's unique interview process, including a Slack type-chat interview
The importance of cross-functional collaboration in a remote environment
Actionable Takeaways for Remote Marketing Leaders:
Focus on building strong relationships across the company quickly when starting as a remote CMO
Adapt job titles and roles to encourage a more generalist approach within specialized skills
Implement a thorough vetting process for remote candidates, including practical tasks and communication tests
Maintain high standards in marketing materials when targeting design professionals
Foster close collaboration between marketing and other departments to ensure product knowledge and alignment

Building a Remote Marketing Team for 40 Million Users: Insights from Doist's CMO

In this episode of The Remote CMO, Brenna Loury, Chief Marketing Officer of Doist, shares her experiences in building and managing a fully remote marketing team. Brenna discusses Doist's unique approach to remote work, their marketing strategies, and how they've maintained a strong company culture across 35 countries.
Key Topics Discussed:
Doist's journey as a bootstrapped, profitable, and fully remote company
The structure and size of Doist's marketing team
Strategies for hiring and sourcing talent in a remote environment
Doist's approach to managing time zones and work schedules
The importance of trust and core values in remote team management
Challenges faced in remote work and how Doist overcame them
Doist's unique benefits and perks for remote employees
Actionable Takeaways for Remote Marketing Leaders:
Use specific application questions to assess candidates' motivation and alignment with company values
Implement paid test projects as part of the hiring process to evaluate candidates' skills and fit
Create a transparent communication system where most discussions are open by default
Establish a consistent benefits structure across all countries to ensure fairness
Don't compromise on core values when building and managing a remote team